trade mark sign

Symbol indicating a registered trademark. Used to denote brand names or products that are officially trademarked.

The trademark sign (™) is used to identify and protect a brand name, logo or slogan associated with goods or services. It stands for "trademark" and is usually rendered in superscript next to the mark holder’s brand. By affixing ™, an individual or company asserts its claim to exclusive use of the mark, even before official registration. Unlike the registered ® symbol, ™ can be used without formal trademark registration, although filing for registration grants additional legal protections. The symbol appears commonly in product packaging, marketing materials and legal documents to signal trademark status. Its use helps consumers recognize the ownership and source of branded products.